Russ Ackoff explains why organizations must balance three competing purposes: serving their own parts, serving the larger system they belong to, and serving other systems within that larger system. This is what real social responsibility looks like.
The parts of the organization. The organs have no purpose of their own. But they have to serve, in functional terms, the purpose of the whole. Now, what we've been going through is a conversion from looking at organizations as organisms to looking at them as a social system. And that involves a tremendous transformation of values. Because the social system has three kinds of values. It must serve. It must serve the values of its parts. They have purposes of their own. It must serve the purposes of the larger system that contains it and the other systems that are contained in that larger system. That's the social responsibility of the organization, and it has its own responsibilities.
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