Transcript excerpt of a talk by Kevin Plank about managing growth in business. Plank argues for a 'sell first, build later' approach—prioritizing sales and demand before investing heavily in facilities—and warns that excessive people and inventory can kill a business.
In any good company, there must be a fight, like family mentality where you sit at that table and every idea is out there. And whether it's me pushing them because I'm trying to get my company ready for the scale of growth that we're about to see, and trying to prepare and get yourself in front of that, because many of you will be faced where typically in any business, your one is lagging. The other I say one is that you have front end and you have back end. And there's this constant natural tension between people saying, we don't have the facilities, we can't do it, we have to. And I'm one of those that believes in, you've got to sell it first, you've got to push it. And we're going to figure out how to make it, we're going to figure out how to get there. And there's times where we've gotten too big on the other side. But the bigger box, the bigger warehouse you build, you're typically filling it with stuff you don't need. And if there's any two things that kill you in business, it is people and it is inventory. And be incredibly sensible to both of them.
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