This YouTube video (uploaded by David Jenyns) features Alex Hormozi advising entrepreneurs to pause and clearly define the problem before offering or building solutions. Early guidance emphasizes asking "what problem are we solving?", determining whether an issue is truly a problem, and triaging it as catastrophic, eliminable, or improvable over time via systems and processes.
There are a lot of different things that come up in the business world where I will see people conflate or mistake what thing they are solving. And most times when I'm talking to a newer entrepreneur or even a more established entrepreneur and they reach out for help or guidance, most times they'll start talking really fast about all this stuff to try and provide context. And I'll just usually pause them and be like, what problem are we solving? It usually gets them to stop. And I would highly advise if you have subordinates or you have direct reports who roll into you and they have a whole bunch of decisions. A lot of times it can get caught and sometimes ourselves too. We can get caught in the day to day, the minutia and just simply pause and say, what problem are we solving? There's so many pieces of this that I want to unpack that I think are going to be really interesting for you. But the first one is when you define what problems you are solving, you may even have to ask the question, is that a problem? When some people are like, hey, we're getting customer service complaints, it's okay. Understood. Is this something that we believe that we can reasonably eliminate? Is this something that is catastrophic to the business? Or is this something that we can try and improve over time through systems and process?
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