Short transcript excerpt from a YouTube video by David Jenyns arguing that speakers should adapt the same content to different audiences (corporate employees, executives, entrepreneurs, teenagers) so the message fits the relationship and feels customized, producing a more intimate connection.
And so you don't speak to your partner the way you would speak to your boss, the way you speak to your children, the way you speak to your friend. You talk to them in a way that fits the relationship that you're in with them. Your audience is the exact same way. Taking the time to customize your message, you can be talking about the same content. Same content, same technique. I teach about speaking all the time, but I'm always saying, am I talking to a corporate employee? Am I talking to a corporate exec? Am I talking to an entrepreneur? Am I speaking to a teenager? Same content, but I apply the message so that it fits the audience. This allows the audience to feel as if you've customized something for them and they have a more intimate connection to you.
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