A short YouTube clip (uploaded by David Jenyns) containing a monologue by Steve Jobs arguing that great products come from deep subject-matter expertise (content) rather than management process; he cites IBM as strong on process but lacking content and says Apple once made a similar mistake.
IBM has the best process people in the world. They just forgot about the content. And that's what happened a little bit at Apple too. We had a lot of people who were great at management process. They just didn't have a clue as to the content. And in my career, I found that the best people, you know, are the ones that really understand the content and they're a pain in the butt, but you put up with it because they're so great at the content and that's what makes great products. It's not process, it's content.
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