Short excerpt from a YouTube video titled "Stop Making Excuses For Failing" (uploaded by David Jenyns, recorded April 13, 2025). Kevin Plank speaks about personal agency in business success, rejecting external excuses (which he calls "loser talk" at Under Armour), and focusing on will and execution regardless of market conditions.
I think we control our own destiny. And so whether David makes it or not has nothing to do with the size or the might of Goliath. And if you're thinking like that, you'll probably always be able to find a reason and frankly, an excuse and some lame answer as to why you can't win because the markets aren't good. I was in the middle of this through 2000 in the first crash, and people are going, the market's terrible. Market's terrible. I'm like, I'm selling stretchy T shirts. Nothing to do with the financial crisis. It's like sports are going to be played and kids will wear it or they won't. And I think anybody can look and find. But I challenge all of us to say stop finding reasons to find and make excuses that we affectionately at Under Armour call loser talk. And you've got to just will it and focus on making it happen.
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