Astro Teller argues that smart risk-taking is essential for entrepreneurship at any company size. What counts as smart depends on context: a PR disaster might sink a large company but a tiny one could survive it. Staying sharp and relevant requires continual, calibrated risks.
I think risk is important for every company. I think it is the essence of entrepreneurship, whether you're the smallest company in the world or like Google, the second largest company in the world, to take smart risks all the time. I really think that it's the context that matters. We all inherently understand that taking smart risks is the right thing to do. Now, what counts as smart, what counts as a risk, is different in different parts of a company or companies of different sizes. You can tolerate a PR fiasco much easier if you're a tiny company because no one's watching you, than if you're a large company, for example. So the calculus is different, but the principle is still the same. The only way to stay sharp, to stay growing, to stay relevant, is to take smart risks all the time.
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