Tesla's Secret To Success
16 Jul 2024 · 0 min
0:24
The Tesla founder explains why he started the company despite expecting it to fail, and why challenging misconceptions about electric cars being ugly, slow, or boring mattered more than the odds.
The Tesla founder explains why he started the company despite expecting it to fail, and why challenging misconceptions about electric cars being ugly, slow, or boring mattered more than the odds.
How did you figure you were going to start a car company and be successful at it? I didn't really think Tesla would be successful. I thought we would most likely fail. But I thought that we at least could address the false perception that people had, that an electric car had to be ugly and slow and. And boring, like a golf cart. But you say you didn't expect the company to be successful. Then why try? If something's important enough, you should try, even if the probable outcome is failure.
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