Short excerpt from a YouTube video (David Jenyns) advising sellers to adopt a "reorder" mindset: instead of focusing on making the immediate sale, design products and services so good that customers reorder and refer others. Emphasizes long-term retention and word-of-mouth over one-off transactions.
Don't ever go into the selling business. Whether you have the greatest service in the world or the greatest product, never go in there to sell your product. Go in there to be in the reorder business. That's got to be your mentality. That's true. Yeah. Because if you're going to sell it, that's where your focus is. If you want to be in the reorder business, even if it's a one time product, whatever you do is so good that they'll want to tell somebody else reorder themselves.
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