Understand Branding Secrets

Even in the construct of brands, we must always recognize that we will never be the equal of the brand. And this is what many people who build brands get wrong. So particularly people who do personal branding. So they go, I'm a great ex, I'm a great comedian, a great singer, a great actress, a great whatever. So you come this brand thing, but you forget that a brand is something that lives in people's mind, which is to say your existence becomes a manifestation of somebody else's expectation. Now, most people are bad at the expectation part, so they think you're still in charge. You're not in charge anymore. This thing called a brand now outlives you. It's a bit like building, building a LEGO set. You just built the pieces. What people will do with this Lego set is up to you. And by the way, the most powerful brands are the ones that the people who construct don't own. When you cease ownership, that's when you've built a brand, because it means that there's somebody on the other end who's gone. This thing is so powerful, not only do I want to be a part of it, I want to help build it.