Short spoken monologue (Tim Cook) reflecting on the role of intuition in major life decisions. Cook argues the 'gut' develops over time and that his most important choices—including his decision to join Apple—were based on intuition rather than analytical or financial reasoning; he notes others advised against it but he followed his instinct.
I don't think that you're born with a gut. I think the gut matures and gets better and better over time, and the struggle that most people have is learning to listen to it. For me, even though I'm an engineer and an analytical person at heart, the most important decisions I've made had nothing to do with any of that. They were always based on intuition. And the Apple one is a prime example of that. I remember actually forming my list of pluses and minuses, and I could not get the chart to work out the way I wanted it to, because I wanted something to say. This says I should go to Apple, but it would not. Nothing financially would do that. I talked to people I trusted that knew me, and they said, this is not what you should do. It wasn't so easy, and sometimes you just have to go for it.
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