A YouTube video by David Jenyns arguing that speed in decision-making often outweighs perfect intelligence for entrepreneurs. The speaker urges founders to launch rather than wait for perfection, noting many ideas remain unused due to fear; he emphasizes that iterative improvements (version two) will typically beat an eternally delayed first version, and that sometimes the best choice is simply to make a decision.
Speed and the ability to make fast decisions. Smarts is something you never want to turn your back on. But if I had to choose I would probably take speed, especially in starting a business and being an entrepreneur. And there's so many great ideas right now that are sitting in a basement or an attic where the entrepreneur is just timid or afraid to get out to market because they think it's not perfect, it's not right, it's not ready to go. And one thing you learn in business is that version two is always going to be better than version one. You can say I want to wait, I want to hold back, I'm just not ready but to go and to move forward. And I've had to make decisions as a company that I didn't believe were always the perfect decisions but I believe they were probably the best decisions for us as a company and us as a brand. And sometimes that better decision is just making a decision.
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