A short YouTube talk (by David Jenyns) about how the explosion of content on platforms like Twitch and YouTube makes discoverability harder. The speaker argues that when there are unlimited content options, business people must deliberately connect with their audience by understanding them and telling a compelling story to stand out.
Twitch is unlimited options of content related to gaming and other things. And they're expanding YouTube, obviously, just unlimited content. And it's not like YouTube struggling. The takeaway from all this is when there's so many options for content. As business people, you have to figure out how to connect with people. You have to know your audience, and you have to know how to tell a story.
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