A YouTube talk (by David Jenyns) encouraging people to "swim out of your element" — deliberately tackling work outside their expertise. The speaker argues outsiders often have advantages: they bring boldness, creative ideas transplantable from other fields, and are less constrained by industry 'brainwashing' or entrenched assumptions. The excerpt focuses on motivational rationale and practical attitude rather than technical methods.
Swim out of your element. I chronically take on tasks that I'm hopelessly unqualified to do, and I do it on purpose. So I know that feeling that you have inside where you're thinking nanotech and I know what to do. And then you think, but I don't actually know anything about nanotech. I need my head examined for even considering going and changing an industry I know nothing about. Wrong. Swim out of your element. You're not going to be smarter than everybody else. So the fact that you're not in nanotech doesn't matter, because if you were in nanotech, you still wouldn't be in the top 10 people in the field of nanotech. You can be more bold, you can be more creative, but you don't need to be from their industry in order to have those qualities. You can transplant your ideas, your expertise from an area that you are an expert in into a new area. If you're already in an industry, you've already been brainwashed with the rest of the industry into how that industry works.
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