Richard Branson urges businesspeople to think globally and not fear expanding overseas, arguing that a successful product or brand should be launched in multiple countries. He recounts advice from Chris Blackwell to 'become a legitimate business,' which led him to build an international record label that became the largest independent label in the world; he credits global thinking and finding the right local people for that success.
As business people, you should try to think globally as much as you can. And if you come up with a brand and a product that is a global product, try to make sure that your brand's going to work anywhere in the world and you've got a product that succeeds in one country, take it overseas. The marketplace is enormous. And don't be frightened of going overseas. Jamaica is no more frightening than Barbados. Barbados is no more frightening than London. London's no more frightening than Paris, and so on. In the end, it all depends on the people you find. So when Chris Blackwell said to me, stop being a pirate, become a legitimate business, and I said, okay, we'll come and compete with you legitimately. And I think we built an even bigger record company than him. We were signing artists in the uk, but artists in the UK needed distribution in France and Germany and America. So we went and set up companies around the world. In time, the record label became the largest independent label in the world. If we hadn't talked globally, we wouldn't have done anywhere nearly as well.
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