David Jenyns says most business owners systemize the wrong things or try to do it all at once. He introduces the Critical Client Flow, a one-page map of how your business actually attracts, converts, and delivers right now.
Chapters
Now, most business owners, they try to systemize everything at once or they end up systemizing the wrong things that have very low impact and that no one actually ends up using. I made the same mistake when I got started. I probably spent countless hours and who knows how much cash trying to figure this out. But the good news is I invented a tool that makes this so much easier for you. It's called the Critical Client Flow, or CCF for short. It's a simple one page map that shows how your business attracts, converts and delivers your core product or service. I want you to think of it like a blueprint for your business. It's simple, it's high level, it's all on one page and it shows how you do what it is that you do. I think that's what makes it different from every other business planning tool out there. This is not about what you should be doing. This is about identifying what you're actually doing right now. It's like holding a mirror up that shows you what's working in your business and what's not.