A short YouTube monologue (David Jenyns) advising business owners and professionals to prioritise relationships over transactions. The speaker argues that relationship-focused companies and individuals—by serving more, improving products and customer support, and listening to others—are more likely to survive and advance during uncertain times.
Even if you're in a career and you're in a job that you like or you're going to start a business or you're in a business, this is a time when people are uncertain. We must serve more, give more. If you have a product, make it better. If you do customer support, improve the customer support. Now I want you to hear the difference. What companies will go out of business are companies that are based on transactions only.
Companies that will go out of business are based on transactions only compared to based on relationships. Be a relationship business owner, be a relationship marketer, be in relationship when you sell no matter what your product is, no matter what your services. When you are a relationship focused company or individual in your company and you want to go up the ladder of your career, when you focus on relationships, when you focus on listening to others, understanding where people are rather than just transactional, things change forever.
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