A short monologue/transcript in which a speaker argues against following formulaic rules and instead urges people and companies to ‘write their own rules’ to avoid mediocrity. The speaker criticizes rule-following as a poor long-term strategy and frames rule-making as a path to excellence and differentiation.
I think you should rarely follow the rules. I think you should write the rules. I think if you do follow things in a formulaic manner, you will wind up at best, being the same as everybody else. Maybe you missed something in your little worse. And if you want to excel, you can do that. I've watched a lot of companies do that, and I think that's a rotten strategy. Maybe they'll be good for a few months or something. So I think you need to write your own rules.
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