Sean Frazer explains why you should get a patient to accept the treatment plan before discussing cost. Educate them with videos and multiple touchpoints, involve your coordinator to connect recommendations to what matters to them, then present the price once they're already convinced.
Chapters
The biggest thing I say is we don't talk money until I get case acceptance. Meaning I want to make sure that one. We've educated the patient. There's a lot of cool technology out there nowadays, you know, I know Di has the automated follow up, which is really cool. In case they don't schedule, you can send videos to patients. Right. Just making sure they fully understand what they're signing up for. So we're going to get that case acceptance beforehand. Ideally, like you said, they've heard it six or seven times before. They even sit down with the treatment coordinator. Now when they're sitting down, the treatment coordinator, we are going over, okay, here's what this process is going to look like. What other questions do you have for me? And I'm tying it into what's most important to that patient. Right. Whether it's, you know, cosmetics or longevity or function or whatever is important to them. And then we're moving from there on to, okay, now here's what the total cost looks like.