This is a YouTube video titled "Crafting the Perfect Message Sequence!" containing a monologue by Dmytro Rodenko recorded in May 2025. In this content, Dmytro explains a strategic approach to sales communication involving a sequence of 25 touches per year across different channels, emphasizing personalized, consultative messaging to engage potential clients for high-ticket services without overwhelming them.
We created sequence of messages, I would say of 25 touches per year through different channels. Of course, we will not disturb people every day. It will not work. In our case, we're selling high ticket products. They are high ticket services. It's not possible. People will be bored with that. They will consider your messages as a spam. No, it doesn't work like that. So we send them a message from one channel, from example, stuff from LinkedIn each free week with a valuable content, trying to engage these people and to create their interest. Then after that, if they are open for a meeting, we close them for a meeting. If they are not ready, we use personalized content and keep on communicating in personalized email with them. If they are. If we. If you had a meeting with them and they are not ready to buy, you can keep them work or nurture them using the same. The same speed, like one message per two, three, four weeks, depending on the industry in the country. And give them valuable content helping them to solve their problems. And with this consultative approach you'll get, you'll help them to understand your real value and your expertise.
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