Dmytro Rodenko walks through how developers move from employment to entrepreneurship, showing how your client acquisition strategy needs to change at each stage. He builds a system that doesn't rely on burning money on ads.
How to build a system for attracting clients without burning advertising budget. I would like to, to review this situation. Let's say from the biggest scale, not just a list of advices, how not to do that. If I look at the developer, there are several stages that develop the developer go through. First, you become an employee. You are moving from job to job, from job to job. So you just like, you're not interested in attracting clients because it's not your job. It's job of, let's say, marketers, founders, let's say of your bosses. Then you move to the managerial level. And it's still not your question, but you really understand that the more you get more money, you get more energy, you get more attention when you work with the bigger clients, right? So that's why you try to understand, okay, I would like to work with the bigger clients. And then when you got more confidence, when you got more professional experience and your ambition, ambitions grow, you become an entrepreneur and you go for, let's say, for a stage of the business survival. And here you are trying to get to attract more clients from friends, colleague, acquaintances, past clients. You go for some events, it's a little bit chaotic, but you try to survive. When you survive, you get 1, 2, 3 clients. And here you start understanding that you would like to develop it to a much more stable and more efficient, let's say, structure. And then here you start, let's say, start thinking about the system for attracting clients.
Лайфхак "Какие ошибки в лидгене убивают ваши шансы на сделку по IT разработке"
