This is a YouTube video titled "How to Understand What Your Client Really Wants" featuring Dmytro Rodenko speaking about the importance of defining success criteria in client projects, particularly focusing on measurable outcomes such as page load speed, traffic, and conversion rates in e-commerce platforms. The content is a monologue or presentation rather than a multi-speaker conversation.
And what are the criteria of the success? How do they measure if the client is successful or not? In this project, it's very important because the software is done not for the software itself. It's not a tool for a tool, it's a tool for a certain result. So what result do they expect to have? For example, if we are speaking about E Commerce platform, the client expects the pages to load faster, to get more traffic from search engine optimization and they expect better conversion from visitors to clients and from clients to actually to the paying clients. Right? From the baskets to the clients, right? So that's why they say, okay, we want to increase the number of visitors. We want to increase the speed of the page load and increase the number of visitors and increase the number of clients with these tools. Okay? So that's why it's very important to have all this thing measured because it gives us unresistable arguments why we are the best fit. In that case, it's very important because I'll show you later how it works.
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