This is a YouTube video titled "Prepare for Success at Your Next Business Conference!" featuring Dmytro Rodenko providing advice on how to effectively qualify and engage with C-level executives at business conferences, focusing on understanding their roles, responsibilities, and budget capacity. The content is a monologue or presentation rather than a multi-speaker conversation.
Then of course you see a lot of people in front of you. So you should prepare a list of qualification questions. For example, you need to quickly verify the position of the person. What's the title of the position? What is the person in charge of? Because it is absolutely not necessary to talk to not C level people. Because they do not make decision. They are not responsible for the money, for the budgets and for the, let's say, for the results of the business. So that's why first you should talk to C level people. It's number one. Then when you understand that there is a sea level in front of you, then you ask questions regarding the business, what do they do, what are they proud of, etc. Then also you should understand another two points. Do they have the budget? But if you ask directly, not many people will reply. Because sometimes they don't even know that they have this budget. Right? Because they understand they need something like that and understand that it will cost some money, but they don't have capacity for that. So our idea is not to find out the budget, but the capacity.
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