Dmytro Rodenko explains why project managers and team leads in large companies are better sales targets than C-level executives. They have budget authority, fewer competing demands, and actual power to implement automation testing and similar services.
Here we might find people who are responsible for certain projects or programs because the founders they are very hard to reach. The C level people are overwhelmed with the number of messages and LinkedIn. So that's why we should concentrate on people who are responsible for the development of certain projects, programs or directions. For example, it can be program manager, it can be project manager, it can be even team lead, senior developer, etc. So we have to carefully research the, let's say organizational scheme of the company and find out who are responsible for what. For example, if you are, if you're looking for potential clients for automation testing, there is no need to go to the founder for in a big company there is no need to to go to the CTO or cio. There is always a manager who is responsible for the quality insurance. It can be even in in his or her title. So look for a title you might have. You might need a person who is let's say on the strategic level or I would say a senior level, but responsible for a qa. So you should talk to this person directly. These people, they are not overwhelmed with a huge amount of messages and LinkedIn. So that's why if your profile is corresponding to what you offer and to there, let's say duties and their needs, they will contact with you easily and you can enter into the bigger company, et cetera.
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