The most important in IT for the week: How to hire the first salesperson

Foreign hello everybody my name is dimirudenko i'm the founder of saas founders community and i helping founders of software development and product companies to find newbie clients with linkedin today we're going to talk about the most important the most actual it use in the world in the world of it so the first news is from alexander esna and dominic blank from founder sales to founder led sales how to hire the first salesperson to your sars so the main idea that the first hiring of a salesperson should take place after the message market feed is achieved the founder must personally find the problem determine its importance for clients and test the effectiveness of the channels the first ten fifty clients should be attracted by the founder himself before hiring a salesperson and this is necessary to understand the process the skills of the first salesperson are determined by the market entry strategy and growth goals a marketer is needed for a check of less than one one thousand euro for a check over ten thousand euro look for an experimenter with entrepreneurial mindset and there are two sales model full cycle one salesperson leads the entire process and specialized division of functions between sdr and account executive during the growth it's recommended to introduce specialized roles like sdr account executive customer success manager and when maturity is reached specialization by market segments for deals under ten k marketing sales are sufficient for deals between ten and one hundred thousand k both models are suitable for deals over one hundred thousand k specialized sdrs and account executives are needed in the sales structure sdrs are responsible for finding clients account executives are responsible for demos and closing deals and account managers customer success work with existing clients i think it's a good point to divide let's say the sales process on certain responsibility areas that's absolutely okay but i think it's not that clear for deals under ten k marketing sales are sufficient it's not like that because usually people they buy something easily starting from two hundred and fifty euros for example two hundred and fifty dollars before let's say under under this price people buy let's say normally with the marketing communication it's okay but if you speak about the ticket higher than two hundred fifty especially per month they need to speak to live person so that's why from my point of view let's say the criteria a little bit different so it's not under ten k no it's maybe ten k let's say per year maybe but at least it's three hundred three hundred per month and and more they need to talk to live person so that's why you need to be let's say you need to be aware of this of this information so the next news is about amazon aws ceo quit if you don't want to return to office so amazon aws ceo matt harman supported the new corporate policy of a five day presence in the office saying that disagreeing employees can look for work in other companies you know amazon's new policy requires all employees to be present in the office for the five days starting next january instead of the current three days according to hermana nine out of ten employees support the new policy management emphasizes that personal presence is important for effective innovation and productivity a significant number of amazon employees are dissatisfied with the new policy considering additional trips to the office is a waste of time amazon is taking a tougher stance on returning to the office compared to other tech giants which take a more flexible approach with a two or three day presence well from my point of view amazon is pressing too much i understand that the market situation is more favorable to them than to the employees and that's why nine of the ten people say okay i want to see my future clear so that's why i don't want to argue and i will keep let's say my existing working place as it is right but if the situation will change i think that let's say a bigger number of people will disagree and will leave the company i think that some company will follow the amazon's example but we'll see let's say with the results because many people really dislike moving to the office because it takes a lot of time to get there and i'm not sure that it will increase the effectiveness of innovation and productivity in some departments yes but in the whole company i'm not sure about that but we'll see we'll see the results after let's move to another news so microsoft says it's copilot ai agents set to tackle employee tasks in november so it's the new from the register by tobias mann the microsoft is planning to launch copilot ai tools for automating work tasks in november developed in the copilot studio service the service provides a coding free interface for creating ai agents by combining language models and computer vision with automation tools microsoft is preparing ten ready made agents as a part of dynamics three hundred sixty five according to microsoft copilot has increased honeywell's productivity by one hundred and eighty seven full time employees and the sales department show ten percent increase in revenue per salesperson and twenty percent increase in closed deals experts advise critically evaluating performance indicators as there are risks of ai agents mistakes the question arises about the real goal of implementation productivity increase or staff reduction klarna is already using ai agents as a reason not to replace the employees who live well we'll see i think it's a hot trend and as microsoft will develop the copilot studio service will make it more accessible for a small and medium business we'll see how it works but i think this is one of the evidence that ai is going to first increase productivity and for some company it will not it will become a reason not to hire new people but to make this news let's say to consider this new more positive one not the ai who win over the person it's the person with the ai who pin or who win over the person without ai so we don't have to be let's say worry about the let's say increase of ai influence we have to use the ai tools and ai technologies to be more effective than other people do so that's the key to this point okay so the next news about it's from anthropic dot com anthropic has introduced a new version of cloud three point five sonet with the ability to control the computer move the cursor click and end information and the development is based on advances in logical thinking and computer vision claude has learned to interpret and interpret the screen and position the cursor in the os world test claude achieved a score of nineteen which is higher than the closest competitor which is like about seven percent and below but below the human levels seventy or seventy five percent but the model can correct errors the main security issues include prompt injection like cyber attacks through malicious instructions and anthropic has implemented monitoring systems claude is currently slow and error prone and it can perform some common action and has limited screen visibility and the team continues to improve the system i think it's quite comparable to the situation with the chess computers so they work a lot to let's say to to rise a little bit a level of one two three five percent and then they got a lot of capacity then it was like skyrocket that helped them to become better and to perform better than human than human does right so that's the same situation here so currently they are let's say just let's say fourteen or fifteen percent accuracy so that's like it's much worse than the human performance but with the time with more efforts it will be much more i would say much more efficient than the person because it can click it can track it can enter information until it substitute a lot of manual work so i think it's just let's say a start of the middle part of improvement of this technology but i think in a couple of years it will become let's say advanced and it will overcome let's say the person's possibilities in this case so the next news is about x to allow third parties to train their ai models with social media users data the social network x formerly twitter updates its terms of use and privacy policy moving disputes to a federal court in texas and allowing third parties to train ai on user data starting from november fifteenth this year the company will provide third party employees with access to user data with the possibility of opting out specific opt out settings are not yet specified although they are expected to be implemented by default the changes reflect the general trend of tech companies looking for new sources of revenue just as variant signed a deal with google to train ai after introducing paid access to its api in twenty twenty three the decision comes after x lost significant advertisers due to elon musk's controversial actions including his public confrontation with advertisers and previous threats to sue microsoft for using twitter data to train ai their data terms also include a section of fines for bulk content downloading like fifteen thousand dollars per fifteen thousand dollars per million per million posts and a requirement to consider disputes in the northern district of texas which has been criticized of choosing a comfortable court well what we see here well it's let's say another sign of the struggle for natural data that that are required to be let's say a learning platform for all for all multi language learning models right so that's why we see a high demand for for let's say for natural data to learn ai to teach ai to be better and that's why company start to prevent the leak of their data or their unauthorized usage unpaid usage of their system as well so this is the sign that x they start they start to protect their downloading of their content but actually we have to consider that due to the us court decision all the content that people post on the platform belongs to users meaning that i think that twitter and other platforms they have to ask permission from users let's say to to allow people to download this data okay we'll see how it will how it will process but we see that the actual need for for the new data is crucial for for the companies to work on and to develop ai faster the the the next news is about from four hundred four media and it's about ai powered social media manipulation app promises to shape reality the impact app is being developed a narrative management infrastructure that uses ai to generate text and organize support groups to spread political messages the system sends push notification to support groups with ai generated text to be shared in response to specific posts the developers calls this coordinated authentic behavior the prototype was created by dmitry shapiro and sin filin so far only eight people have downloaded the app experts are concerned about the blurring of the line between authentic and inauthentic content as well as the availability of the tool for wealthy users only despite the possible violation of the platform's rules the developers consider the coordination of users to be a positive development for the dissemination of the true information well you see that the more ai advances the more the higher the risks of the manipulation of people's behavior and i think it's just a matter of time for us to be overwhelmed with the let's say huge amount of manipulation manipulations and other fails data fails interviews fails information that tries to let's say to change our mind and to see to use let's say social behavior socially approved behavior to manipulate the opinions and to manipulate them let's say our decisions so that's why i think it's the future that we are entering right now i think we should be aware we should we should rise the digital awareness of the people regarding let's say this potential manipulations and i think that the platforms will do a lot to prevent this high spread of manipulation let's say inside their line so i think it's a new level of spam a new level of manipulation that will be a high high problem high level problem for for all the post information era people so i think that i hope that this information was useful to you if you want to know more about lead generation practices about the things how we can help your it company to grow faster please follow the link in the comments and book a time with our libyan advisory team we'll we'll try we'll show you the way how to increase the number of big clients for your company hope it was helpful for you and see you next week have a good.