Understanding the Customer Buying Cycle for Success

It relies mostly on your customer buying cycle. If you are selling something cheap, or let's say something more affordable and less risky for a client, like subsa subscription or something like that, you will get this. You'll get the feedback much faster. If you are selling software development or integration solution that costs hundreds of thousand dollars, it takes people months and sometimes years to decide to should they go or should they, let's say, should they not or should they consider this opportunity to buy or no. So that's why you should track this statistic carefully and be aware that it takes time to get this information. And when you decide to add channels, or when you decide to exclude some channels from your, let's say, marketing mix, call it like that. I think that it's very important to understand the impact that your channels, let's say the influence that your channels impact on your, let's say, revenues. Because sometimes when you decide that this channel is not working, for example, for the content marketing, you might think that it's not working because it doesn't give you big number of leads, etc. But if you decide to move it out from your mix, sometimes, let's say it will decrease the payback from the other channels because they are working in the mix.