This is a YouTube video titled "Unlocking Business Growth: Find Decision Makers on LinkedIn" featuring Dmytro Rodenko explaining how to identify decision makers in companies of various sizes, focusing on small businesses and the role of founders as key decision makers. The content is instructional and aimed at helping viewers understand business development strategies.
So how to identify decision makers in large companies and who to go, who to go to on LinkedIn. So first we have to identify who is the decision maker is and what does it mean? So decision maker is a person with the autonomous budget that can be used to solve certain problem, so that it can be autonomous budget that can be spent on your services. So that's why we can identify companies on free certain, let's say three quarter of three stages. The first is small business. It's up to 100 people. So here the decision makers, most mostly they are founders, because all of the questions regarding, let's say, the company development and some things about they are communicated to founders. And the founders, they are final decision makers. So that's why, if you are aiming small business, you should communicate with founders. And that's it.
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