This is a YouTube video titled "When to Offer Your Discovery Phase for Free" featuring Dmytro Rodenko discussing strategies for structuring project proposals, including setting objectives, measures of success, and pricing models. The content is a monologue or presentation focused on business cooperation and proposal development.
Sometimes it's better to show this like value and to tell that it's our investment in our future cooperation. So it will take some time, we'll take some money, we'll do it like gratis, like. Like an investment in our future cooperation. So the result should be first the objectives and measures of success. And of course they should be approved by the client. So the client should say yes, the objectives are correct and the measures of success are also correct. And then finally we go for the proposal. So what's the structure of the proposal? First it's overview, so about the project, whatever the project description, etc. The second point should be objectives and key results of the project. So it can be a table, like what are the objectives? Or a list of paragraphs, whatever, and the key results of the projects. And of course the third part is very important because it shouldn't be the value only like the price. Never mind, it can be a time and material, or it can be fixed fee.