Dr. Mark examines whether food advertising drives childhood obesity. Yale studies show food ads increase snack consumption in children, and he argues marketing to kids needs regulation to address the obesity crisis.
[Finished] How do we protect our kids in today's environment from all the junk food advertising? If you spoke to your kid before every meal every day about healthy eating, you just could not compete with the onslaught of coercive messaging from the food industry. A Yale study found that kids who watched food ads ate 50% more of the snacks placed in front of them during the ad, during the watching their TV time. The visual stimuli from watching stuff on TV actually triggers the brain to eat more. Snacking, which is actually an American invention, is seen as fun, exciting, and ultimately the source of happiness, which is far from that. Dr. Kelly Brownell and his group from the Yale Rudd Center for Food Policy and Obesity published data showing that the breakfast cereals with the worst Nutritional value had the most advertising. No, we stopped Joe Camel. We also need to stop this type of marketing. It's unfair at best and drug dealing at worst.