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How You Can Influence the Food Industry to Produce Healthier Options

25 Apr 2024

Watch on YouTube

This is a YouTube video titled "How You Can Influence the Food Industry to Produce Healthier Options" containing a talk or presentation by Jason Fried recorded in April 2024. The speaker discusses how consumers can drive rapid change in the food industry by voting with their wallets, boycotting, and signing petitions to encourage companies like Kellogg's to offer healthier products.

Bottom up is the part where I think it can be the most effective, the fastest. And bottom up is the consumer. And that is them voting with their wallet. That is them boycotting. That is them signing our petition, which will be in your show notes. The point is the consumer can create rapid change if they vote with their wallet. Or therefor. Or therefor. And if consumers basically said, we are not gonna buy this crap because we know there's a better version that you're already selling. And until you give us a better version, If Kellogg's sales drop 5%, just five, it doesn't need to be 20. If it just drops 5% over the course of three quarters, they will change immediately.