The food and supplement industries are failing us. Only about 16% of supplements get absorbed, meaning most of what people buy does nothing. That's why chronic illness and mental health problems keep rising.
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84%
16%
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We wonder why there's chronic disease. We wonder why people have skin issues, mental health issues. We wonder why there's all of these neurological issues with our young ones. It's just the system is set up for us to fail. And this isn't like some conspiracy theory. You're just looking at data. Yeah, I mean, it's true. When we were building the absorption company, we're looking at the data, and you're looking at from a supplement perspective, only 84% of the things that you ingest are not being absorbed. Yeah. If you're looking at it from a purely a numbers perspective, you're saying 16% of what we take, we actually get. There are billions of dollars being spent a year, Hard earned dollars. Tens of billions are being spent by hardworking people like us or my parents. Listen, man, I grew up on the poverty line in Louisiana. We were so poor. I mean, we had everything, though. We had the bounty of the marsh and the rivers, and then we had nature. That's what fed us. But billions of dollars are being spent on things that don't work. And that just did not sit right with Nikki and I. We just knew something was wrong with the system. So you can draw direct parallels between the food system and the supplement industry and the medical industry.