Why Is Bad Food So Addictive?

How did evolution equip us to Crave Twinkies and McDonald's french fries and Big Macs when they're so bad for you? It's. Well, I guess I can tell you why. I can tell you why the food industry is designed these foods to be addictive. They talk about the mouthfeel and the bliss point of food and they know actually have tested this looking functional MRI so they know how to activate your dopamine centers just like heroin or cocaine or nicotine or alcohol. And and they actually now by strict criteria, according to recent study, 14% of adults and 12% of kids meet the strict criteria for food addiction, leading to all the same symptoms. If you had like food alcohol addiction and then alcohol addiction is about 14%. So it's a big issue. And, and we're designed evolution from an evolutionary point of view to find and eat as much sweeter sugar things as we can because it makes us store fat and gain weight for the winter, which is a good thing if it was a time of scarcity and starvation, which is most of how we evolved. But now we have an overabundance of food, we have an overabundance of ultra processed food.