DGTL Voices | Xinan Rahman | We Don't Get Paid Either

12 Oct 2026 · 1 min

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In this interview excerpt, Xinan Rahman explains the company’s go‑to‑market approach, emphasizing an outcome‑based, at‑risk pilot model with health‑system customers. The model ties the vendor’s revenue to the achievement of pre‑agreed financial recovery or identification metrics. If the health system does not realize the aligned dollars recovered or identified, the vendor earns nothing, aligning incentives and demonstrating confidence in delivering measurable value.

Tell us about your go-to-market strategy.
We are outcome-based, which isn't a new model, but specifically for the pilots that we do with our customers, we offer an at-risk model. So what does that mean? So that means that if we don't hit the metrics that we align on, if the health system does not have dollars recovered or dollars identified to that aligned metric that we set, we don't make any money ourselves.
Yeah.
So the reason we do this is twofold. One, we're able to do this because we're confident in, you know, the value that we offer. And then 2, you know, at its core, align our incentives with our partners, the health systems. So one thing that I've learned from starting my first company is it's always about your partners and the value you deliver. That's something that is just in the DNA of this company as well.