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20 Mar 2024 · 0 min

0:26
A service business cycles through the same problems over and over: finding leads, closing deals, hiring people, promoting them to managers. Free value builds trust and gets people on calls.

A service business cycles through the same problems over and over: finding leads, closing deals, hiring people, promoting them to managers. Free value builds trust and gets people on calls.
It's like, cool. Now that I have leads, how do I close them? How do I. Now that I close them, I have too many clients. Now that I have too many clients, how do I hire people? Now that I have so many people that I've hired, how do I hire managers? Right. It's just, like, the cyclical thing that we build. So, like, with giving something away for free, they're like, oh, shoot, like, this is a lot. I can't do this on myself. I. I trust Jeff because he taught me something. Now I'm going to book a call with him. No, I like where your head's at because it means you're trying to.