A med spa marketer should name the exact problems their clients face, like tired staff or difficult patient types, then connect those to solutions. Use that same language for ad targeting to reach people who feel that specific pain.
Another way you can do this is by actually saying the pain points that that person struggles with. So you could say something like, most med spas are struggling because they're tired of XYZ patients coming in the door, and because of that, we've developed ABC solution. And so when you do this, you can talk about what they're actually thinking at a deeper level, and then you're able to also use that for your targeting.
