Your Ads Look Like Everyone Else's
12 Oct 2026 · 1 min
0:35
Eric Deeran says most ads are identical and forgettable. To stand out, give your audience real help first, repeatedly, before you ask for anything. Trust and attention follow value.
Eric Deeran says most ads are identical and forgettable. To stand out, give your audience real help first, repeatedly, before you ask for anything. Trust and attention follow value.
everybody kind of starts to look the same and so then I think what we need to be thinking about is how do we stand out, how do we look different and how do we make ads that are different and actually helpful to the people that we're trying to attract because if everyone's making the same ads then you get kind of blended into this sea of commodity, right? Like everybody kind of starts to look the same, there's nothing really different about anybody's content or what anyone's doing And so I think it's very basic and it's a lesson that's been taught over and over and over again, but it's a good reminder, is that we need to give, give, give, give, give, and then ask people for things, right?
