Eric DeeranOne mission — help agency owners build businesses they actually love running.

How We Find Winning Ads On $20/Day

15 Oct 2026 · 1 min

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In this segment Eric Deeran explains his low‑budget ad‑testing process. Over a 4‑5 day period he runs a batch of ad creatives spending roughly $200‑$300 total (about $20 per day). He observes that 2‑3 ads typically capture the majority of spend and results. After the test window he analyzes which ads delivered results, why they succeeded, and then disables the under‑performing ads. The remaining top ads are scaled, but only if they achieve a favorable cost per result—specifically a low cost per lead that is also a qualified lead. The goal is to identify and scale the cheapest cost‑per‑qualified‑lead ads while keeping the initial testing budget minimal.

Chapters

After about 4 or 5 days, what I typically see is 2 to 3 of those ads are gonna get all the spend, and 2 to 3 of those ads are gonna get the majority of the results. And so we are then going to analyze after about 4 or 5 days which ones got results, why they got results, and then basically from there we will turn off some of the other ones, the underperforming ads, and then scale the ones that got all the spend and a cost per result that is favorable, and essentially cost per result being lead. Cost per lead that's favorable. And then we look at, is that lead qualified? And so we're looking for the cheapest cost per qualified lead, and then we're simply scaling those ads specifically. So after about 4 or 5 days, that's only $200, $250, $300 in spend. And then we're only scaling the ads that are bringing us qualified leads.