Eric Deeran says the 90 seconds after someone books a call determine whether they show up. Most funnels fail here with weak confirmation pages. His team books 15,000 calls with 70-80% show rates by optimizing that window.
The 90 seconds after somebody books a call with you truly decide whether or not they actually show up to the call that they just booked. One of the biggest issues I see with people's show rates and why they can't get more people to actually show up to the call that they booked from their book-a-call funnel, it's because they don't have a good demo page or confirmation page. We've booked over 15,000 sales calls up to this point, and we maintain between a 70% and an 80% show rate on those calls from cold traffic paid ads.
