Eric Deeran explains why ads fail: vague targeting like "business owners" doesn't work. Instead, create separate hooks for each niche. A roofing company needs different messaging than an HVAC or pest-control business, and segment your ads to match.
And 9 times out of 10, this is one of the main reasons why you're not having success with ads, because I've talked to a lot of clients, and if I ask them, who are you trying to target? And then they say, well, I don't really know, I'm trying to target business owners. Well, you're too vague when you say that. And what you wanna do is make a hook for each specific ad. So you do like, if you're targeting home service companies, you do a roofing hook, you do an HVAC hook, you do a pest control hook, and you would segment it that way to where the hooks are different for each person.
