Ask Non-Obvious Form Questions

So you need to make sure that you are adding friction to the form, having 1 or 2 qualifying questions on your form so you can push out the people who are not the right people to be there. And bonus tip on this, you need to make sure that you have questions that are not obvious because most people know what they're supposed to be selecting on the form. And so when you have non-obvious questions that are essentially saying it's not like a yes or no or a simple answer, it makes it harder for the people who are not the right fit to get through. And so you want to ask contextual questions that only the right avatar would know the answer to.