A short YouTube monologue arguing that internet search and machine predictions reveal patterns but not human instincts; therefore marketers should use a mix of branded and non-branded keywords. The speaker notes Facebook is effective for top-of-funnel lead gen and that content which clearly communicates value (making money, saving time, building community, or offering a fun experience) performs best.
The Internet will tell you what people are looking for but it won't always tell you it. Machines are really good at predicting like patterns but they can't predict like instincts or like real time thinking and like you're going on Google and you're trying to find a solution to something. The way that you might describe it is very different than you know what it is. It's, that's why if you have, if you have a mixed like I guess if you're doing a mix between branded and non branded keywords, that's, that's a, that's gonna help out a ton. Facebook is very like top of funnel lead gen. That's where I've seen like content that either has to do with the product or like really clearly communicating how it's gonna provide value. Either make you money, save you time or build you a community or a like fun experience that'll perform the best.
