Eric Deeran describes a lead-qualification system that makes prospects fill out an application before booking a sales call. Only qualified leads trigger Meta's pixel, so the algorithm optimizes for quality calls instead of just volume. He tested it across $4.5 million in ad spend and saw the cost per qualified call drop.
Now, number 2, I would ideally be sending them to an application before that call to where we can route qualified people to the calendar and then unqualified people not to the calendar, like to a DQ page. So then we're only sending qualified people back to the pixel, which I've tested this over $4.5 million in spend. Like we've spent $4.5 million on just our own businesses over the past couple of years. You will get a cheaper cost per qualified call because Meta is only optimizing for a qualified call, right?
