Eric Deeran tells video agencies why their ads aren't working: they're talking about what they do instead of what clients want. Agencies speak "video language" about features and benefits. Clients want leads, calls, and sales. Reframe your ads around outcomes, not services.
If you're running ads trying to get video and creative agency clients, but it's just not working, and you're getting absolutely crap quality leads. Here's exactly why. We've worked with over 700 agency owners to help them run ads to get new clients. And the number one mistake that you guys are making is you're speaking video language, not client language. Let me explain. You're talking about all the features and benefits that you know and you like as a video provider. You're not talking about what the client wants, which is they want more leads, more calls, more sales. So you have to translate that in your messaging of the actual ad. Otherwise, you will never attract the right type of people. So if you want to learn how you can start doing this, I put together a short video on the next page. Click the link below, Check it out. We'll see you there.
