Eric Deeran argues you need both paid ads and organic content. Ads drive awareness to your profile, then organic videos let people know who you are. Platforms transcribe your spoken words to match content to the right audience, so posting consistently matters more than perfect production.
So many people think it's ads or organic content, when in reality you have to do both, because ads are going to generate top of funnel awareness, and then they're going to go to your profile. They're going to look at the content you have on there. Like you're looking at this video right now. You might've come from an ad if you're seeing this video right now. They're going to go look at your YouTube channel if you have any sort of YouTube content, and the content doesn't have to be super high produced. It can just be simple talking head content like this, where you get to, you get to know me, what I believe in, what I teach, what I, you know, what I what my methods are, XYZ. It's like you just have to have some sort of content that gets people to know who you are, what you do, and it doesn't have to be highly produced because the platforms now will take what I'm saying in this video, transcribe it, and then match it to the proper person based on what I'm saying. So if I say high-ticket businesses, it's going to start trying to put it in front of people who are high-ticket businesses. Now it's not 100% perfect all the time, obviously, but it understands what you're saying and then matches it with the right person, just like how it does on ads. But on organic, you're just not guaranteed the reach. So if you're not making content, I would definitely start putting stuff out. Doesn't have to be perfect. That held me up for a very long time where I'm like, oh, it has to be highly produced and look amazing. When in reality, like actual business owners who make money don't really care about that.
