Agree?

Eric says don't send pricing in DMs. Schedule a call first, diagnose the problem, show them what they're missing, then quote a price that maps to the value you're solving. Otherwise they shop around and ghost.
Chapters
Hey, what's up, Eric? I have a client ask for pricing over dms and like, what should I do? Should I just like send to them or you know, what's the best thing to do here?
No, absolutely. Do not send them the price. You send the price. What happens is without any value that's been built, there's no context for the price. So like if you send somebody the price and they don't know what problem it actually solves or what gap you've built, because you haven't built a gap, then they're going to compare you to everybody else and you're going to go into commodity based pricing instead of pricing based off of the problem that you actually solved. Solve for the client. So if you price that way, then what happens is they'll go shop your price around, they're going to tell you they're too expensive, and then you as the salesperson lose all the leverage in the conversation because the only purpose or need that they have for you is more information, right? So once they get that price, they literally don't need you anymore and they end up ghosting you because they have no need and they've, they've compared you to everybody else. So what you want to do is you want to get them on a zoom call. Say something like, hey, everything we do is custom. When do you have some time to chat to see if we can even help in the place first, first place. This tees you up for a zoom call to where you can build a gap from where they are to where they want to be and how your product or service is then going to fill that gap as opposed to just being a price. And now that price actually has meaning. Because if you're solving a $200,000 problem, 10k for a video is not that much. So push them to a zoom call and do not tell them the price. It's 100% a trap.










