Short YouTube advice clip by Eric Deeran (Master Filmmaker) advising creators to give value away upfront for free. The speaker explains that providing substantial free value triggers the psychological reciprocity trigger, which often leads people to buy services or become clients; clip ends with a brief sign-off.
And so I always make it a point to give as much value away upfront, first for free. And then naturally, what happens is people just start buying from you. They buy from you, they want to work with you, they want to become a client because you have provided that value upfront for free. And it triggers on the mental trigger of reciprocity, where people feel like they naturally owe you something because you've given them so much, so much stuff of value for free up front. So that's your tip for today, and I will see you tomorrow.
