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A short YouTube monologue by Eric Deeran distinguishing 'technicians' (hands-on crew like DPs, editors, gaffers) from true 'business owners'. The speaker argues that you are not a business owner unless you have employees and can take time off while the business still makes money, and advises hiring technicians to delegate work in order to reclaim personal/family time.

Chapters

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Ask Non-Obvious Form Questions

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Call Out Their Pain Points

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Use Cost Caps on Your Winning Ads

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