Eric Deeran says your close rate problem isn't bad salespeople. It's bad leads. Even great salespeople can't close unqualified prospects. The real issue is usually ads that attract the wrong people.
So genuinely, I don't think the close rate— I don't think they're bad at sales. I don't think that's the issue. I think the ads are not doing the job that they should be doing, bringing them qualified people. And because the people aren't qualified, they're not able to close. And when I look at close rate, it's not only like, are you good at sales? Because if I'm giving you bad leads and you're really good at sales, your close rate is still going to be low, right? And so I look at those 2 things with this individual. He's good at sales. The problem is, is he's not bringing in the right qualified leads to actually close.
