Eric Deeran explains why a company that made a million dollars still lost hundreds of thousands. The key is calculating true profit, not just revenue, and using profit-per-client to figure out how many clients you actually need.
And I think another thing too is, is, is really figuring out the profitability of each project and that's, that's a big thing because we were bringing in money and we were, we were a million dollar company in our first year but yet we still lost hundreds of thousands of dollars because we did not figure out what it actually was and what it meant to be profitable. And I think that's been a big thing for us in approaching our new plans is okay now we know exactly how much profit we get so we know exactly how many clients we need to. We need, we know how to get those clients now and you know, and we've only just begun. So. So yeah you guys.
Have literally just started. This was a reactivation obviously. So it's, it's proving out the offer knowing that it works. But to your point too, I think it's super important to know that where it's like you could have projects that are big budget. Right? Big budget but you're not making money on them. Interesting point.
