A short YouTube talk advising creators—especially video business owners/videographers—that earnings come from the size of the problems they solve, not hours billed. The speaker recommends shifting from day-rate/time-based pricing to solving larger, higher-value problems more quickly and efficiently to command higher pay.
You get paid for the problems you solve, not the time you spend. And so if you're focusing on charging day rates and spending more time on projects, hoping that you're going to get paid more, that's not the answer. The answer is to solve a bigger problem and solve the problem quicker and more effectively so in less time. The shorter amount of time you can spend solving a problem, the more you're going to get paid. If I can solve $100,000 problem, I'm going to get paid a lot more than if I'm solving a $10,000 problem. And so if you're a video business owner or videographer, for me, everything changed when I solved bigger problems for my clients.
